Kazuo Fishery / Branding
Team 2021
Team 2021
Kazuo Fishery is a brand that focuses on ecofriendly shrimp breeding.
As all performances require persistent practice, the founders utilize their musical backgrounds to bring rational persistence and perceptual life attitude into Kazuo Fishery's products. Kazuo Fishery’s commitment to the environment, technology, and ecological conservation lead their products to have a higher price than its competitors. However, they believe that instead of lowering prices only for the sake of competition, it is more meaningful to increase the value of the brand so that consumers can feel Kazuo's attitude towards life starting from ingredients.
"cleanliness, ambiance, quality, and trust" were the keywords we focused on while planning for the visual of the brand.
We removed unnecessary decorations and information to solely focus on delicacy and quality of Kazuo Fishery’s ingredients. The minimalist visual style brings customers a feeling of “freshness” and “purity.” Using the color of the shrimp and the ambiance of Taiwan’s ports, we hope Kazuo Fishery’s dedication brings out the purest happiness on your dining tables.
As all performances require persistent practice, the founders utilize their musical backgrounds to bring rational persistence and perceptual life attitude into Kazuo Fishery's products. Kazuo Fishery’s commitment to the environment, technology, and ecological conservation lead their products to have a higher price than its competitors. However, they believe that instead of lowering prices only for the sake of competition, it is more meaningful to increase the value of the brand so that consumers can feel Kazuo's attitude towards life starting from ingredients.
"cleanliness, ambiance, quality, and trust" were the keywords we focused on while planning for the visual of the brand.
We removed unnecessary decorations and information to solely focus on delicacy and quality of Kazuo Fishery’s ingredients. The minimalist visual style brings customers a feeling of “freshness” and “purity.” Using the color of the shrimp and the ambiance of Taiwan’s ports, we hope Kazuo Fishery’s dedication brings out the purest happiness on your dining tables.
